Product designer, product manager, builder — whatever it takes.

I am currently making the ecommerce business observability experience a little more "oh yes!" and little less "oh no!" with AI at Sinatra by day and building the future of the independent music industry at Yeon by night.

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Selected Work — 2020 / 2026

Case studies in product strategy, AI, and operational systems.

A small selection of projects where discovery, design systems, and data-informed decisions came together to move real business outcomes.

2025

Sinatra Promotions Guardian

How I led the design of a double-checking system to eliminate critical errors, implement a commercial governance layer, improve the auditing process and close the door to insider fraud in VTEX promotions and coupons. The e-commerce platform behind major LATAM retailers

35%
Of the enterprise teams at Sinatra adopted the feature in the first week
0
Promotions with errors reaching production within 90 days of launch
100%
Traceability of approvers across all active promotions.
SN
2025

AI-Ready UI Infrastructure

At Sinatra, I led the transformation of our Design System into an AI-ready interface infrastructure built to support autonomous development workflows with Claude Code. This project explored the intersection of Product Design, systems thinking, and AI-assisted software development.

65%
Reduction in designer intervention during early-stage screen generation
40%
Faster UI implementation cycles for product squads
10x
Scalability for experimentation and prototyping with Claude
AM
2022

CAJU Design System

Back in 2022, Hortifruti Natural da Terra was in the process of creating a 100% digital culture and in the same period consistency problems were identified between the brand's digital products and services and the user experience, so the need arose to create a set of guidelines, components and patterns to solve this problem

R$148K+
Of business value added after integration for the quarter
R$592K+
Of business value added after integration for the year
40%
Reduction in handoff time after adoption of the system
VT

Currently exploring new collaborations

Building thoughtful digital products with ambitious teams.

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