Product designer, product manager, builder — whatever it takes.

I am currently making the ecommerce business observability experience a little more "oh yes!" and little less "oh no!" with AI at Sinatra by day and building the future of the independent music industry at Yeon by night.

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Selected Work — 2022 / 2026

Case studies in product strategy, AI, and operational systems.

A small selection of projects where discovery, design systems, and data-informed decisions came together to move real business outcomes.

2025

Sinatra Promotions Guardian

How I led the design of a double-checking system to eliminate critical errors, implement a commercial governance layer, improve the auditing process and close the door to insider fraud in VTEX promotions and coupons. The e-commerce platform behind major LATAM retailers

35%
Of the enterprise teams at Sinatra adopted the feature in the first week: 0
Promotions with errors reaching production within 90 days of launch: 100%
Traceability of approvers across all active promotions.

2025

AI-Ready UI Infrastructure

At Sinatra, I led the transformation of our Design System into an AI-ready interface infrastructure built to support autonomous development workflows with Claude Code. This project explored the intersection of Product Design, systems thinking, and AI-assisted software development.

100%
Reduction in designer intervention during early-stage screen generation: 3x
Faster UI implementation cycles for product squads: 10x
Scalability for experimentation and prototyping with Claude

2022

CAJU Design System

Back in 2022, Hortifruti Natural da Terra was in the process of creating a 100% digital culture and in the same period consistency problems were identified between the brand's digital products and services and the user experience, so the need arose to create a set of guidelines, components and patterns to solve this problem

R$148K+
Of business value added after integration for the quarter: R$592K+
Of business value added after integration for the year: 40%
Reduction in handoff time after adoption of the system

Currently exploring new collaborations

Building thoughtful digital products with ambitious teams.

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